New Community Branding in Alta!
Thursday, June 26th, 2008If you enter Alta on the county roads from the north or south, you’ll see something new by way of signage and a new city logo!
Not long after Alta Horizons got to work in the community (Alta Horizons promoting and carried through with the city and the school district on the importance of community entities working together to improve the way of life) a school district promotional committee was formed (utilizing several members of the Alta Horizons Steering Committee). The purpose, in cooperation with the city and school, was to develop a new theme and logo for the city of Alta, as well as put together a full color, 4-page full paper size information brochure. The brochure is designed to promote all that Alta has to present to its residents.
This long-awaited and well-planned purpose came to being in May 2008, with a community unveiling at the local football field. In attendance were teachers and students, mayor and city council members, district promo committee members, and Horizon Steering Committee members. Local newspaper and TV media outlets were on hand for interviews and extensive coverage of what was happening in Alta.
The new Alta logo incorporates the words ALTA and a beautiful golden sunrise nestled over wind turbines with the theme “Catch the Energy” as part of the city logo. Two new signs have since been mounted at the north and south entry ways to Alta.
The “seed idea” for this new community branding and new theme to create a sense of pride in the community found its heartbeat in the Horizons study groups that got people in Alta together and got them to talking about what needs to happen in the community. From that “seed idea” has come new signs, a new logo, a new theme, and a new sense of pride in Alta to “Catch the Energy”!